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Honeybee Drones Make Beer Appear

June 29th, 2015

Honeybee Drones Make Beer Appear

A clever marketing campaign has capitalized on drone technology to take its beer to the next level – literally.  Tired of the same old ways of buying and enjoying your beer?  Ever wanted a more exotic refreshment experience?

Fifteen thousand Taiwanese citizens have signed up in only ten days, with beer delivery by drone.  And the drones aren’t your usual boring flying robots, but giant yellow and black striped honey bees.  They carry with them a nectar prized by humans around the world:  beer.

Not just any beer, but “Honey Beer” brand.  The company, Taiwan Beer, has been making runs to office workers who are especially grateful to have the beverage delivered midday, to lighten up the usual work routine.

The beer drones were sent out after office workers went to the company and signed up for deliver.  The giant bees flew to worker’s windows to hover outside, or entered buildings to find customers at their desks.

Sales of Honey Beer were reported at four times the rate of the nearest competitor for any previous beer launch campaigns.

No word yet on whether these worker bees are having any adverse affect on productivity.

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